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Facebook Advanced Matching

Facebook Advanced Matching kan de attributie van advertenties en het volgen van conversies verbeteren. Het kan mij helpen om via onze advertenties beter gerichte aangepaste doelgroepen te bereiken. Waar mogelijk delen we met Facebook gehashte (versleutelde) informatie zoals je naam, telefoon, e-mail, of adres.

Facebook CAPI

Facebook Conversion API Events (CAPI) helpen mij beter te begrijpen hoe je met mijn websites omgaat. Ze stellen mij in staat het effect van mijn advertenties op de conversies van de website te meten en ze verbeteren het richten van advertenties via aangepaste doelgroepen. Waar mogelijk deel ik versleuteld met Facebook informatie zoals naam, e-mail, telefoon, adres.

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